As a merchant, you might notice differences between your Google Analytics (GA) data and the reports provided by Minty. The sections below explain why these discrepancies arise and how to align your data more closely.
Settings in reporting
One common reason for differences is how your GA report is configured. Review these points to make sure your GA settings align with Minty's reporting standards:
Time zone: Minty uses the US Eastern time zone for its reports. Make sure GA is set to the same time zone.
Referral period: Make sure GA's referral period matches Minty's attribution window. A mismatch in attribution windows can cause discrepancies.
Currency conversion timing: Check when currency conversion rates update in both GA and Minty. Differences in update timing can cause minor variations in sales data.
Attribution model: Make sure GA is set up to track sales using multi-touch attribution, not just last-touch attribution. This ensures Minty is properly credited when it assists a conversion earlier in the customer journey.
Filters: Check whether any of your filters are inadvertently removing Minty data, which could cause your campaign performance to be underreported in GA.
Sales tracking issues
Discrepancies can also come from sales not being tracked properly in either Minty or Google Analytics. Common situations include:
UTM parameters stripped during redirects: UTM tracking parameters can be stripped when the browser automatically switches from one URL to another. This can prevent a sale from being tracked in GA, causing Minty to record more sales.
JavaScript not firing in time: If the Minty JavaScript doesn't fire before a customer leaves the order confirmation page, the sale may not be tracked. This JavaScript is crucial for Minty's sales tracking; if it doesn't activate, GA might record more sales.
Sales not tracked in Minty: This can happen if:
Multiple carts are used for different payment methods.
The customer is located outside of the US.
The customer is using an unsupported currency.
The Minty JavaScript isn't present on all order confirmation pages.
Ad blockers and private browsing: These can interfere with GA tracking, leading to more sales being recorded in Minty's reporting.
Redirects on landing pages: Redirects can prevent the GA code from launching and correctly identifying traffic as coming from a paid search campaign. Avoid using redirects from your Minty landing pages.
Browser preferences: Some users set browser preferences that prevent GA from collecting data on websites.
Tracking method differences
Minty and Google Analytics use different tracking methods, which can affect your data. To help align them, Minty lets merchants add custom UTM parameters to Minty's tracking URL instead of the default UTM parameters. This can improve the accuracy of your GA sales tracking.
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