The Recover report shows how your Recover campaigns are performing across the selected date range.
Report controls:
Date Range: Show stats for any timeframe you'd like to view.
Comparison Period: Choose a timeframe to compare daily email metrics against. This only affects the Campaign Period Comparison table.
Options: Previous Day, Previous Week, Previous Month, Previous Year, and Previous Period.
Overall Performance Stats
These stats combine all the emails for the campaign over the selected Date Range:
Sent: The number of emails sent.
Unique Opens: The number of emails opened.
Unique Open Rate: The campaign's overall unique open rate.
Minty Average Open Rate: 50%. A high open rate shows recipients are motivated to open the email and engage with your offer. A compelling subject line drives more opens.
Unique Clicks: How many unique clicks were tracked from the emails sent.
Unique Click-Through Rate: The percentage of emails where a click was recorded and the user returned to your site.
Minty Average Click-Through: 10%. A strong offer motivates recipients to click through back to your site.
Sales: The number of sales attributed during the Date Range.
Conversion Rate: The percentage of emails that converted.
Minty Average Conversion Rate: Varies by Industry + Product Type
Average Order Value: The average value of all attributed orders.
24-Hour Click-to-Purchase: The percentage of people who purchased within 24 hours of clicking through the email.
Campaign Period Comparison
Review campaign data for the selected Date Range against your chosen Comparison Period. This shows trends in send, open, and click-through percentages, broken down by the targeted behavior. Each active Recover campaign triggers on one of two behaviors:
Interest: When a user browses at least 2–3 products.
Intent: When someone adds an item to their cart.
Charts
Sales & Revenue Per Day: A graphic display of Sales, Revenue, Sends, and Unique Users per day.
Email Stats Per Day: A graphic display of Sends, Unique Opens, Unique Clicks, and Unique Open Rate per day.
To export the raw data behind either chart, click Additional Options in the upper-right corner, then Download Results. Available formats: .csv, .xlsx, .json, or .png (image only).
Detailed Order ID Report
A detailed breakdown of all attributed orders. Each order shows:
Order ID: The order ID passed by the Minty pixel.
Order Total: The value of the order associated with the order ID.
Attribution Source: Whether the attribution came from a click-through or from the code being entered.
Campaign Type: The behavior that was targeted.
Action Date: When the shopper acted.
Order Date: When the order took place.
Total Uniques
The total number of unique users who reached the pre-qualification stage for receiving a Minty Recover email. Only customers who show enough engagement by browsing enough pages or adding an item to their cart fully qualify. A user won't receive the email if they've been suppressed or didn't show high enough engagement.
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