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Creating an Offer, Promote

Explains how to build an offer in the Promote tab, including redemption types, multi-line offers, bulk or static codes, and visibility and disclosure settings.

To create a new offer, click Create.

1. Choose how the offer is redeemed

Pick how shoppers will redeem the offer:

  • Bulk Codes: Unique codes that each work one time (requires a CSV batch upload).

  • Static Codes: One generic code that anyone can use repeatedly.

  • No Code Required: Only use this if shoppers don't need a code to activate the offer.

  • Cashback Boost: Stack Minty Cashback on top of your offer to boost post-click conversion (75.7% on average). Required when no code is in use.

2. Build your offer

Add one or more offer lines. Each line is a part of the offer shown to the customer. Available offer types and their variables:

  • Percent Off / Dollar Off: Variables—Up To, Additional, Product Name, Threshold

  • Free Shipping / Flat Rate Shipping: Variables—Product Name, Threshold

  • Free Gift: Variables—Gift Name, Threshold

  • Free Trial: Variables—First, Timeframe (Days/Weeks/Months/Years), Then (price after trial), Product Name

  • Buy X Get Y: Variables—Buy [Item], Get [Item]

  • Subscriptions: Fixed Term or Timeframe(Days/Weeks/Months/Years), Dollar or Percent Amount, Product Name

When you use multiple offers, you can also customize:

  • Layout: Choose between a Header + sub-headers layout or a single line.

  • Separating Conjunctions: +, &, /, •, and, or, with, or plus.

3. Configure your codes

If you chose Bulk Codes:

  1. Upload your codes: Upload a .csv file containing all unique offer codes. Requirements:

    • .csv file format

    • The top row is a header row

    • One unique code per line

    • Each code is between 4 and 24 characters

  2. Create a backup offer code: Enter a backup static code so shoppers still get a working code if you run out of single-use codes.

  3. Mark the code as exclusive to Minty: Enable this if the offer is for Minty only. Exclusive codes tend to perform better.

  4. Set up alerts: Minty emails you when single-use codes run low. Separate multiple addresses with commas.

If you chose Static Code:

  1. Enter your static code: Shoppers enter this at checkout. Use a random alphanumeric code (e.g. SAVE10RZF41A) rather than a generic one (e.g. SAVE10); special characters aren't permitted. If you're worried about code leakage, use Single Use (Bulk) codes instead.

  2. Mark the code as exclusive to Minty: Same as above.

4. Set visibility and timing

  • Sync to Minty: Feature this offer on Minty.com to increase visibility and drive revenue.

  • Display Timing:

    • Always On: No end date.

    • Schedule this offer: Set a start and end date for it to appear on Minty.com.

5. Confirm offer details and disclosures

  • Offer details and exclusions: Add supporting details about your offer.

  • Offer disclosures: Review and confirm the offer's disclosures and restrictions.

6. Name your offer

Give your offer a unique, appealing name. This becomes your Minty offer listing, so make it easy for shoppers to understand.

Once accepted, your offer is created. If applicable, be sure to apply it to your Recover campaign in the Recover tab.

Need more help? Contact us at [email protected]

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