Minty Prevent allows you to engage shoppers at key points in their shopping journey with a targeted offer designed to help prevent them from leaving without converting.
Follow the steps below to create, configure, and publish a Minty Prevent campaign.
1. Create Your Campaign
Log in to the Minty dashboard.
Select Prevent from the navigation.
Select Create Campaign.
Choose Your Trigger
Select what shopper behavior will trigger Minty Prevent to engage.
Interest
Targets shoppers who have viewed a sufficient number of pages on your site, indicating that they are actively browsing and showing interest.
Intent
Targets shoppers who have abandoned their cart, indicating a stronger intent to purchase.
Custom
Allows you to create your own trigger criteria and determine exactly when Minty Prevent should engage a shopper.
2. Select Your Offer
Choose the offer you want to present to shoppers.
Select an Existing Offer
Use an offer you have already created in Minty.
Create a New Offer
Build a new offer specifically for this campaign.
3. Choose How the Offer Is Redeemed
Select how shoppers will redeem the offer.
Bulk Codes
Unique codes that can each be used one time.
A CSV file containing your single use codes is required.
Static Codes
One generic code that shoppers can use repeatedly.
No Code Required
Select this option when shoppers do not need to enter a code to activate the offer.
Cashback Boost
Stack Minty Cashback on top of your offer to help increase post click conversion.
Note: Cashback Boost is required when no offer code is being used.
4. Build Your Offer
Add one or more offer lines. Each offer line represents a component of the offer shown to the shopper.
Available Offer Types
Percent Off / Dollar Off
Available variables:
Up To
Additional
Product Name
Threshold
Free Shipping / Flat Rate Shipping
Available variables:
Product Name
Threshold
Free Gift
Available variables:
Gift Name
Threshold
Free Trial
Available variables:
First
Timeframe: Days, Weeks, Months, or Years
Then
Product Name
Buy X Get Y
Available variables:
Buy Item
Get Item
Subscriptions
Available variables:
Fixed Term or Timeframe: Days, Weeks, Months, or Years
Dollar or Percent Amount
Product Name
Customize Multiple Offers
If your campaign includes multiple offers, you can customize how they are displayed.
Layout
Choose between:
Header + sub headers
Single line
5. Configure Your Codes
The code configuration options depend on the redemption method you selected.
If You Selected Bulk Codes
1. Upload your codes
Upload a .csv file containing your unique offer codes.
Your file must meet the following requirements:
CSV format
The top row must be a header row
One unique code per line
Each code must be between 4 and 24 characters
2. Create a backup offer code
Enter a backup static code. This allows shoppers to continue receiving a working code if your supply of single use codes runs out.
3. Mark the code as exclusive to Minty
Enable this setting if the offer is available exclusively through Minty.
Exclusive codes tend to perform better.
4. Set up alerts
Minty can email you when your supply of single use codes is running low.
Enter multiple email addresses separated by commas.
If You Selected Static Code
1. Enter your static code
Enter the code shoppers will use at checkout.
We recommend using a random alphanumeric code, such as SAVE10RZF41A, rather than a generic code such as SAVE10.
Special characters are not permitted.
If you are concerned about code leakage, consider using Bulk Codes with single use codes instead.
2. Mark the code as exclusive to Minty
Enable this setting if the offer is exclusive to Minty.
Exclusive codes tend to perform better.
6. Name Your Campaign
Enter a descriptive name for your campaign.
Use a name that makes it easy to identify the campaign and its purpose later.
7. Create and Publish Your Campaign
Once you have completed your campaign setup:
Review your trigger, offer, redemption method, and code configuration.
Select Create Campaign.
Publish the campaign.
Your Minty Prevent campaign is now live and ready to engage shoppers based on the trigger you selected.