A Seasonal campaign emphasizes time-sensitive offers to drive immediate action. The template and messaging are tailored to a specific event or promotional period, highlighting limited-time opportunities to encourage urgency and increase conversions. While a Seasonal campaign is live, it temporarily replaces your Evergreen campaign.
To create one, click Create.
1. Choose your dates
Select an Upcoming Promotional Event or set a Custom Date Range.
Set your start and end dates (maximum 30 days). You can't overlap dates with another Seasonal campaign.
Start Date: Your Evergreen campaign pauses on this date and stays paused for the duration of the Seasonal offer.
End Date: The Seasonal campaign ends and seamlessly transitions back to your Evergreen campaign.
2. Select your offer
Select an Existing Offer: Use an offer you've already created.
Create a New Offer: Build a brand-new offer for this campaign.
3. Choose how the offer is redeemed
Pick how shoppers will redeem the offer:
Bulk Codes: Unique codes that each work one time (requires a CSV batch upload).
Static Codes: One generic code that anyone can use repeatedly.
No Code Required: Only use this if shoppers don't need a code to activate the offer.
Cashback Boost: Stack Minty Cashback on top of your offer to boost post-click conversion (75.7% on average). Required when no code is in use.
4. Build your offer
Add one or more offer lines. Each line is a part of the offer shown to the customer. Available offer types and their variables:
Percent Off / Dollar Off: Variables—Up To, Additional, Product Name, Threshold
Free Shipping / Flat Rate Shipping: Variables—Product Name, Threshold
Free Gift: Variables—Gift Name, Threshold
Free Trial: Variables—First, Timeframe (Days/Weeks/Months/Years), Then (price after trial), Product Name
Buy X Get Y: Variables—Buy [Item], Get [Item]
Subscriptions: Variables—Fixed Term or Timeframe(Days/Weeks/Months/Years), Dollar or Percent Amount, Product Name
When you use multiple offers, you can also customize:
Layout: Choose between a Header + sub-headers layout or a single line.
Separating Conjunctions:
+,&,/,•, and, or, with, or plus.
5. Configure your codes
If you chose Bulk Codes:
Upload your codes: Upload a
.csvfile containing all unique offer codes. Requirements:.csvfile formatThe top row is a header row
One unique code per line
Each code is between 4 and 24 characters
Create a backup offer code: Enter a backup static code so shoppers still get a working code if you run out of single-use codes.
Mark the code as exclusive to Minty: Enable this if the offer is for Minty only. Exclusive codes tend to perform better.
Set up alerts: Minty emails you when single-use codes run low. Separate multiple addresses with commas.
If you chose Static Code:
Enter your static code: Shoppers enter this at checkout. Use a random alphanumeric code (e.g.
SAVE10RZF41A) rather than a generic one (e.g.SAVE10); special characters aren't permitted. If you're worried about code leakage, use Single Use (Bulk) codes instead.Mark the code as exclusive to Minty: Same as above.
6. Set visibility and timing
Sync to Minty: Feature this offer on Minty.com to increase visibility and drive revenue.
Display Timing:
Always On: No end date.
Schedule this offer: Set a start and end date for it to appear on Minty.com.
7. Confirm offer details and disclosures
Offer details and exclusions: Add supporting details about your offer.
Offer disclosures: Review and confirm the offer's disclosures and restrictions.
8 Name your offer
Give your offer a unique, appealing name. This becomes your Minty offer listing, so make it easy for shoppers to understand.
9. Choose your subject line and pre-header
Pick a subject line and pre-header to make a strong first impression. These drive open rates and engagement.
Available subject lines:
Your recent visit unlocked an exclusive offer.
Your recent visit unlocked a new offer.
Your recent visit earned a new offer.
Thanks for recently checking us out.
Available pre-headers:
This exclusive offer at [Brand] won't last long…
Save today at [Brand].
Explore the newest arrivals at [Brand] and find your next favorite.
10. Upload your hero image
Upload a banner or lifestyle image. To maximize inbox placement, avoid overlay text or promotional messaging. Requirements:
.jpgor.png, up to 10MBRecommended dimensions up to 600px × 600px
Images are automatically compressed to optimize deliverability
10. Preview and schedule
Preview your Seasonal campaign, then either:
Click Back to make changes,
Send a Test Email, or
Click Complete Campaign to schedule the Seasonal campaign.
Need more help? Contact us at [email protected]