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Creating a Prevent Campaign

Shows how to connect your email integration platform and build a Prevent campaign

Prevent uses on-site, opt-ins and personalized triggers to prevent abandonment and capture first-party shopper data. Before you launch a campaign, connect your email platform, then build the campaign itself.

1. Configure your email integration

Connect the integration platform that will receive the contacts captured by your campaigns.

  1. Select your Integration Platform and enter the required credentials:

  2. Choose whether to Include Email Addresses and/or Phone Numbers.

  3. Click Save.

2. Create the campaign

  1. Choose your campaign type. Each type uses a different trigger strategy:

    • Interest: Target shoppers showing interest in your products. Triggers are pre-configured and can't be modified.

    • Intent: Target shoppers with high purchase intent who are about to leave. Triggers are pre-configured and can't be modified.

  2. Choose an existing offer, create a new one, or skip.

  3. Name your campaign.

  4. Click Create Campaign to launch.

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