Minty Prevent is a next generation exit overlay designed to turn shoppers who are about to leave your website into subscribers and buyers. Instead of interrupting the shopping experience with a traditional pop up, Minty Prevent identifies exit intent in real time and presents shoppers with a personalized offer designed to keep them engaged.

Minty Prevent uses shopper behavior to determine when someone is likely to leave your site. Once exit intent is detected, Minty Prevent presents a personalized overlay with a one click offer.

The experience follows four simple steps:

Minty Prevent is built to help brands generate more revenue while growing their first party data.

According to the Minty Prevent overview, tested DTC brands have seen an average 40% submit rate. Minty Prevent also uses personalized engagement triggers to customize the timing and messaging of the experience based on shopper behavior.

Key benefits include:

• Reducing site abandonment by engaging shoppers before they leave

• Growing your first party email and customer data

• Personalized messaging based on shopper behavior

• One click explicit opt in with less form friction

• Syncing captured data into your CRM for future re engagement and sales

The overview also positions Minty Prevent as capable of delivering up to 5x first party data collection compared with traditional approaches.

A shopper who is preparing to leave the site sees a branded overlay containing an offer along with their available contact information. The shopper can activate the offer and explicitly consent to share their information with the brand, creating a streamlined opt in experience without requiring them to start from scratch with a traditional form.

Minty Prevent supports integrations with Klaviyo and HubSpot, with additional integration options available through Zapier.

To launch Minty Prevent, brands will need:

• Affiliate network approval

• A Klaviyo or HubSpot integration, or another supported integration through Zapier

Traditional pop ups often ask shoppers to stop what they are doing and manually enter their information. Minty Prevent is designed to create a more seamless experience by engaging shoppers at the moment they are preparing to leave, presenting a personalized offer, and making it easier for them to opt in.

The result is a single experience designed to help you stop abandonment, recover potential sales, and build a larger first party audience that can be used for future marketing and re engagement.