How do you track and assign attribution?

Understanding how Minty tracks and assign attribution is key to interpreting your campaign performance. Minty uses three different methods to collect attribution, and it's important to know how each one works.

Attribution is drawn when a user redeems the exclusive code provided in the campaign. The user doesn't need to interact with the email to use the code. The code should be unique to the campaign to ensure accurate tracking. To avoid attribution leakage, we strongly recommend offering one-time-use codes. This helps guarantee the attribution is driven solely by the campaign and prevents outside factors from affecting the data.

Attribution is also collected when a user receives one of our emails, clicks through to your site, and completes a purchase within the attribution cycle. The attribution is credited as long as the purchase is made within the set timeframe. Using the code isn't necessary for this method, even if a code is included in the email.

Finally, if a user clicks through the email and uses the provided exclusive code to complete a purchase, attribution is recorded for that transaction. This method combines both actions—clicking through the email and using the promotional code—to drive attribution.