Minty Ads helps brands reach high-intent shoppers across the Minty omnichannel network.

With Minty Ads, your brand is placed in front of shoppers through the Minty experiences they already engage with, including Minty Shop, Email, SMS, ad prompts, and user account experiences.

The goal is simple: increase your brand’s visibility with the right shoppers at the right moment.

Minty Ads gives your brand a dedicated advertising placement for a full week.

Throughout the campaign, your placement is rotated across the Minty network, including:

• Minty Shop

• Email

• SMS

• Minty ad prompts

• Minty user account experiences

As illustrated in the placement examples on page 1 of the Advertiser Summary, brands can appear alongside offers and cashback opportunities throughout the Minty shopper journey.

Minty Ads is designed to reach high-intent, digitally engaged shoppers.

Minty’s advertiser audience is primarily smart shoppers ages 18 to 40 with household incomes of $100,000 or more.

Rather than relying on a single advertising channel, Minty gives brands exposure across multiple touchpoints within the Minty ecosystem.

Your Minty Ads campaign can receive exposure across several placements throughout the Minty network.

These include run-of-network placements featuring your offer, Email and SMS campaigns, Minty.com and mobile ad prompts, and placements within Minty user accounts.

Your dedicated placement is rotated across Minty Shop, Email, and SMS throughout your flight.

Minty Ads campaigns are purchased in weekly flights.

The Advertiser Summary provides options for up to four consecutive campaign weeks, with each week delivering 400,000 impressions. Brands committing to all four weeks receive 1.6 million total impressions. The example pricing also provides progressively discounted rates for additional weeks.

To launch a Minty Ads campaign, you’ll need to provide the following:

• Brand logo: A high-resolution PNG with a transparent background. The logo renders within a 104px × 104px space.

• Price promotion copy: Maximum of 25 characters, including spaces and punctuation, using the format “Save up to [value].”

• Cashback offer copy: Maximum of 25 characters, including spaces and punctuation.

Creative assets must be submitted at least five business days before your scheduled campaign launch. Late or non-conforming assets may result in impression shortfalls.

Minty provides campaign reporting so you can understand both the reach and engagement generated by your ads.

Your reporting dashboard tracks:

• Total Impressions

• Reach, including unique viewers

• CPM

• Total Clicks

• Click-Through Rate (CTR)

• Budget Pacing

• Viewability %

Campaign data is processed into your reporting dashboard the following day.

An impression is considered “seen” when at least 50% of the ad is visible on the shopper’s screen for one continuous second.

Invalid traffic is excluded according to IAB/MRC standards.

Contact your Minty representative to discuss available campaign dates, flight length, impression volume, and pricing.

Once your campaign is confirmed, you’ll submit your creative assets at least five business days before launch. Minty will then distribute your brand across its omnichannel network and provide performance reporting through your Minty dashboard.